Why Business Consulting
Studio40ParkLane was born out of a life long passion for photography, images, colors, interior design, architecture and nature’s beauty.
Owner and founder Hans van Putten has taken pictures all his life and started creating digital art since the beginning of the digital era. Only recently was the time right to formalize these creations into a studio and business.
This resulted in “Studio40ParkLane”, an e-commerce site and gallery of products, displaying Hans’ photography and digital artwork.
30+ years of Corporate experience, incl. at the Gillette Company, plus 16 years as small business owner of Carolyn’s Handmade (a 40ParkLane division), has provided Hans with an impressive set of skills and experiences, both at the creative and business end of the spectrum.
Working with his teams at 40ParkLane,llc and WorldWide Local Connect Inc. allows him to help startups and small businesses alike with Business and Marketing Plans, Financial Models and Funding for growth.
My “takeaway”? Experience does pay off and is worth the money!
How I got Into Consulting
I have a soft spot for color compositions, space dimensions and architectural lines. And, although I like pastel colors as well, in the right setting, my preference tends to favor deep rich colors.
This picture of the “Red Rose” with its deep red, kissing the shadows, telling a romantic or tragic story, contrasts beautifully with its black and white background.
The Road to Insurance
Young, enthusiastic and a little cocky, I thought I knew everything. Leaving the Gillette Co. where I was used to “rounding” being millions, counting pennies for my own start-up turned out to be a hard lesson!
When you drive a race car on a new circuit you don’t go full throttle until you know the circuit and have experience. In business, without experience, you can lose a lot of time, quality opportunities and worse, money. That is easy to do without the foundation to connect most, if not all, of the dots.
Guess what? Most new promising startups go belly up and never make it because they run out of money. Why? because the enthusiastic entrepreneurs without (enough) experience, spend money like it’s Christmas on things they don’t need or have no experience with, instead of testing, testing, and testing again, with just pennies.
Find out first what’s going on in the “Black Box” (see Black Box Theory) before hitting the throttle.
As a person “who’s been there and done that”, I believe my skills and experience may help you to avoid pitfalls, wasted time and money!
“I worked with Hans for many years as he grew the Carolyn’s brand. His leadership and forward thinking expanded the product offerings and the customer base as well as implementing new technologies in marketing and data analysis.”
You’d like to find out more of what we do and how we may be able to help you? Fill out the form below and briefly describe what you would like to ask or talk about.